TikTok is introducing a new feature that enables them to reduce the amount of AI-created content appearing in their feeds. This step comes as the platform announced that it now features in excess of 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread release. This shift coincides with a increase in content created by AI, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the quickest rising content creators on a popular video site exclusively feature content made by AI. A considerable share of this output is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently absurd or bizarre.
Based on user feedback that numerous viewers appreciate content made with AI tools, ranging from computer-generated images to educational videos, and we want to offer the community the power to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are now over a billion videos on its service tagged as artificially created. Collectively, more than 100 m pieces of content are submitted to the app every day, making AI content a relatively small portion of its overall inventory.
User Control Features
Members will be able to limit or boost the volume of AI-generated videos they watch by accessing the content preference feature in the application and picking “AI-generated content”. Additional categories that can already be controlled under the filter include current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
Its rules oblige users to tag “realistic” artificially created content, and it bans malicious deepfakes of celebrities or emergencies. Any believable artificial content that is unmarked can be deleted under its community policies.
Furthermore, the platform will now attach an “AI-made” label to content produced via its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This measure is intended to deter users from attempting to evade the tagging system.
Educational Initiatives
The platform is also launching a two million dollar awareness program for experts and groups to create learning resources about using AI responsibly. This program will support non-profit groups specializing in educating programming and robotics.
Platform Protection
The video-sharing app has justified its moderation strategy, during discussion over plans to cut jobs for numerous safety staff in Britain. The company is expected to eliminate a significant number of roles in its content moderation division in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can shield workers by eliminating the most harmful content ahead of it has to be seen by staff. TikTok reported a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to the use of its machine learning processes.
We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
